Privacy Policy of lowi.ai

This Website collects some Personal Data from its Users.

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Owner and Data Controller

Lowi
Corda Campus
Kempische Steenweg 303 / 48
3500 Hasselt

Owner contact email: info@lowi.ai

Types of Data collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Trackers; Usage Data; first name; last name; phone number; company name; profession; email address; number of Users; city; device information; session statistics; browser information.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.

Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies – or of other tracking tools — by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users' consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, Contacting the User, Displaying content from external platforms, Managing contacts and sending messages and Tag management.

For specific information about the Personal Data used for each purpose, the User may refer to the section "Detailed information on the processing of Personal Data".

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

• Google Analytics 4 (Google Ireland Limited)
  Google Analytics 4 is a web analysis service provided by Google Ireland Limited ("Google"). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google's official documentation. In order to understand Google's use of Data, consult Google's partner policy.
  • Personal Data processed: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data.
  • Place of processing: Ireland – Privacy Policy – Opt out.
• Microsoft Clarity (Microsoft Ireland Operations Limited)
  Microsoft Clarity is an analytics service provided by Microsoft Ireland Operations Limited that allows the Owner to analyze User interactions with this Website through heatmaps and session recordings, helping to improve usability and performance.
  • Personal Data processed: Trackers; Usage Data.
  • Place of processing: Ireland. Privacy Policy.
• Tag management
  This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion. This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
• Google Tag Manager (Google Ireland Limited)
  Google Tag Manager is a tag management service provided by Google Ireland Limited.
  • Personal Data processed: Usage Data.
  • Place of processing: Ireland – Privacy Policy.

Advertising

The services contained in this section allow the Owner to use User Data for advertising, remarketing, and performance measurement purposes. These services may track Users across websites and devices in order to display advertisements that are relevant to Users and to measure the effectiveness of advertising campaigns.

• Meta Ads Conversion Tracking (Meta Platforms Ireland Limited)
  Meta Ads Conversion Tracking is an analytics and advertising service provided by Meta Platforms Ireland Limited. It connects data from this Website with Meta advertising services, including Facebook and Instagram, allowing the Owner to measure the effectiveness of advertising campaigns and deliver targeted advertisements to Users.
  • Personal Data processed: Trackers; Usage Data.
  • Place of processing: Ireland. Privacy Policy.
• LinkedIn Ads Conversion Tracking (LinkedIn Ireland Unlimited Company)
  LinkedIn Ads Conversion Tracking is an analytics and advertising service provided by LinkedIn Ireland Unlimited Company. It connects data from this Website with LinkedIn advertising services, enabling the Owner to track conversions, analyze campaign performance, and display relevant advertisements to Users.
  • Personal Data processed: Trackers; Usage Data.
  • Place of processing: Ireland. Privacy Policy.
• Reddit Ads Conversion Tracking (Reddit Ireland Limited)
  Reddit Ads Conversion Tracking is an analytics and advertising service provided by Reddit Ireland Limited. It allows the Owner to measure the performance of advertising campaigns on Reddit and to deliver advertisements that are relevant to Users based on their interactions with this Website.
  • Personal Data processed: Trackers; Usage Data.
  • Place of processing: Ireland. Privacy Policy.
• Google Ads Conversion Tracking (Google Ireland Limited)
  Google Ads Conversion Tracking is an advertising analytics service provided by Google Ireland Limited. It allows the Owner to measure the effectiveness of advertising campaigns by tracking actions Users take on this Website after interacting with Google Ads.
  • Personal Data processed: Trackers; Usage Data.
  • Place of processing: Ireland. Privacy Policy.
• Microsoft Advertising UET (Microsoft Ireland Operations Limited)
  Microsoft Advertising UET is an advertising and analytics service provided by Microsoft Ireland Operations Limited. It enables the Owner to track conversions and deliver targeted advertisements through the Microsoft Advertising network.
  • Personal Data processed: Trackers; Usage Data.
  • Place of processing: Ireland. Privacy Policy.

Contacting the User

The services contained in this section allow the Owner to process Personal Data provided directly by Users in order to respond to requests for information, provide support.

Request a demo (this website)

By filling in the "request a demo" form, the User provides Personal Data that is processed by this Website for the purpose of responding to the User's request and taking steps at the User's request prior to entering into a potential agreement.

• Personal Data processed: email address

Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.

• HubSpot CRM (HubSpot Ireland Limited)
  HubSpot CRM is a contact management service provided by HubSpot Ireland Limited. When the User submits the contact form on this Website, the submission is stored in HubSpot as a contact and the Owner is notified of it by email.
  • Personal Data processed: company name; email address; first name; last name; phone number; any information the User includes in their message.
  • Place of processing: Germany. Privacy Policy.

Cookie policy

This Website uses Trackers. To learn more, Users may consult the Cookie Policy.

Further Information for Users

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes.
• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which the Owner is subject;
• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
• processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users' consent.

Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner's legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users' request, the Owner will inform them about those recipients.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.

The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User, where required.

Latest update: September 16th, 2026