Cookie Policy of lowi.ai

This document informs Users about the technologies that help this Website to achieve the purposes described below.

Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User's device as they interact with this Website.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate. For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Website uses Trackers managed directly by the Owner (so-called "first-party" Trackers) and Trackers that enable services provided by a third-party (so-called "third-party" Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.

The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User's browsing session.

In addition to what's specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

How this Website uses Trackers

Necessary

This Website uses so-called "technical" Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Measurement

This Website uses Trackers to measure traffic and analyze User behavior to improve the Service.

• Google Analytics 4 (Google Ireland Limited)
  Google Analytics 4 is a web analysis service provided by Google Ireland Limited ("Google"). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google's official documentation. In order to understand Google's use of Data, consult Google's partner policy.
  • Personal Data processed: browser information, city, device information, number of Users, session statistics, Trackers and Usage Data.
  • Place of processing: Ireland – Privacy Policy – Opt out. Trackers duration:
    • _ga: 2 years
    • ga*: 2 years
• Microsoft Clarity (Microsoft Ireland Operations Limited)
  Microsoft Clarity is an analytics service provided by Microsoft Ireland Operations Limited. It allows the Owner to analyze User interactions with this Website through aggregated usage data, heatmaps, and session insights, with the purpose of improving usability and performance.
  • Personal Data processed: Trackers, Usage Data.
  • Place of processing: Ireland - Privacy Policy.
• HubSpot Analytics (HubSpot Ireland Limited)
  HubSpot Analytics is an analytics service provided by HubSpot Ireland Limited. It allows the Owner to measure visits to this Website and associate them with contacts in the Owner's customer relationship management system.
  • Personal Data processed: Trackers, Usage Data.
  • Place of processing: European Union - Privacy Policy. Trackers duration:
    • __hstc: 6 months
    • hubspotutk: 6 months
    • __hssc: 30 minutes
    • __hssrc: session

Advertising

This Website uses Trackers to deliver advertising, measure the effectiveness of advertising campaigns, and display advertisements that may be relevant to Users.

• Meta Ads Conversion Tracking (Meta Platforms Ireland Limited)
  Meta Ads Conversion Tracking is an advertising analytics service provided by Meta Platforms Ireland Limited. It connects data from this Website with Meta advertising services, including Facebook and Instagram, allowing the Owner to measure the effectiveness of advertising campaigns.
  • Personal Data processed: Trackers, Usage Data.
  • Place of processing: Ireland. Privacy Policy.
• LinkedIn Ads Conversion Tracking (LinkedIn Ireland Unlimited Company)
  LinkedIn Ads Conversion Tracking is an advertising analytics service provided by LinkedIn Ireland Unlimited Company. It allows the Owner to track conversions and analyze the performance of advertising campaigns on LinkedIn.
  • Personal Data processed: Trackers, Usage Data.
  • Place of processing: Ireland. Privacy Policy.
• Reddit Ads Conversion Tracking (Reddit Ireland Limited)
  Reddit Ads Conversion Tracking is an advertising analytics service provided by Reddit Ireland Limited. It allows the Owner to measure the performance of advertising campaigns on Reddit.
  • Personal Data processed: Trackers, Usage Data.
  • Place of processing: Ireland. Privacy Policy.
• Google Ads Conversion Tracking (Google Ireland Limited)
  Google Ads Conversion Tracking is an advertising analytics service provided by Google Ireland Limited. It allows the Owner to measure the effectiveness of advertising campaigns by tracking actions Users take on this Website after interacting with Google Ads.
  • Personal Data processed: Trackers, Usage Data.
  • Place of processing: Ireland. Privacy Policy.
• Microsoft Advertising UET (Microsoft Ireland Operations Limited)
  Microsoft Advertising UET is an advertising and analytics service provided by Microsoft Ireland Operations Limited. It allows the Owner to track conversions and deliver advertising through the Microsoft Advertising network.
  • Personal Data processed: Trackers, Usage Data.
  • Place of processing: Ireland. Privacy Policy.

Consent management

Non necessary Trackers, including measurement, advertising, and lead generation Trackers, are only activated after the User has provided explicit consent through the cookie banner or preference panel available on this Website. Users can modify or withdraw their consent at any time by accessing the cookie settings on this Website.

How to manage preferences and provide or withdraw consent on this Website

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Website. With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings:

Users may use their own browser settings to:

• See what Cookies or other similar technologies have been set on the device;
• Block Cookies or similar technologies;
• Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge
• Brave
• Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Website to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

Lowi
Corda Campus
Kempische Steenweg 303 / 48
3500 Hasselt

Owner contact email: info@lowi.ai

Since the use of third-party Trackers through this Website cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Website.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User's device.

Legal information

This cookie policy relates solely to this Website, if not stated otherwise within this document.

Latest update: October 06th, 2026